Ripple Strategies, answered

Ripple Strategies is a growth studio in the Fraser Valley, British Columbia, that builds the software, web presence, and marketing a business needs to scale. The team delivers three connected services — custom software (CRMs, ERPs, apps), web services (design, SEO, AIO, GEO), and marketing (video, ads, social) — treated as one system instead of separate vendors, so improvements in one area compound into the others.

Ripple Strategies is based in the Fraser Valley, British Columbia, Canada, and works with clients throughout the Fraser Valley (Abbotsford, Chilliwack, Mission, Langley), Metro Vancouver, and across Canada. The studio operates as a remote-friendly team, meeting clients on video or in person depending on the project, and has delivered live sites for businesses based in Abbotsford and the wider Fraser Valley region.

Ripple Strategies offers three services: Software Development (custom CRMs, ERP systems, and full-stack apps), Web Services (frontend design, SEO, AI Optimization, and Generative Engine Optimization), and Marketing (Google Ads management at a flat $999/month, Meta ads paid on 5% of closed sales, landing pages, and video production). Ripple does not offer organic social media management. Clients typically start with one service and expand as the studio's data-driven approach uncovers new opportunities for growth across the others.

Yes — Ripple Strategies is built for small and mid-sized businesses that want an agency partner rather than a large in-house team. As a lean, two-person studio based in Chilliwack, Ripple Strategies works directly with each client: the people you talk to are the people who build and run your project.

Ripple Strategies runs software, web, and marketing as one connected system instead of three separate vendors, so a CRM build, a website redesign, and an ad campaign reinforce each other rather than working in isolation. The studio also builds for how people search today — including AI assistants like ChatGPT and Google AI Overviews — not just traditional Google rankings.

AIO, or AI Optimization, is the practice of structuring a website and its content so AI assistants like ChatGPT, Claude, and Gemini can understand, trust, and recommend a business. Ripple Strategies offers AIO as part of its Web Services line, alongside traditional SEO, for clients who want to be the answer an AI gives when someone asks for a recommendation.

GEO, or Generative Engine Optimization, is the practice of earning citations and placement inside AI-generated answers — ChatGPT, Perplexity, and Google AI Overviews — rather than only ranking in traditional search results. Ripple Strategies builds GEO into its Web Services offering, structuring client content, schema, and entity signals so AI engines can find, verify, and cite the business by name.

Ripple Strategies works with service-based and product businesses across sectors including computer repair and retail (Fraser Valley Computers), environmental services (Arvia Environmental), industrial and product brands (Vacterra), and home services (Surface Wizard). The studio's software, web, and marketing systems are built to adapt to a client's specific industry rather than a one-size-fits-all template.

Start by contacting Ripple Strategies at ripplemarketing2025@gmail.com or +1 604 798 8563, or through the contact form at ripplestrategies.ca/contact. The team will discuss your goals, identify the single point of leverage that will move your business forward, and scope whether the project fits Software Development, Web Services, Marketing, or a combination of the three.

Yes. While Ripple Strategies is based in the Fraser Valley, British Columbia, the studio works with clients across Canada and takes on remote projects wherever the work fits. Live examples include Fraser Valley-based builds like Fraser Valley Computers alongside broader BC and Canada-wide software, web, and marketing engagements.

Autamedia (autamedia.ca) is Ripple Strategies' partner studio, focused on photo and video production. Ripple Strategies draws on Autamedia's media capabilities for client campaigns that need premium video and photography, while Ripple Strategies leads the software, web, and broader marketing strategy — the two studios operate as connected partners, not the same company.

Ripple Strategies builds full-stack digital platforms — custom CRMs, ERP systems, client portals, automations, databases, and bespoke business apps — for businesses in the Fraser Valley and across Canada. The team works from a computer-science foundation rather than page-builder templates, so systems are built to integrate with a client's existing stack and scale as the business grows.

Yes — custom CRM integration is a core part of Ripple Strategies' Software Development service. The team builds CRMs and client portals that put every relationship, deal, and touchpoint in one connected system, tied into the rest of a client's stack so leads and customer data stop falling through the cracks.

Yes. Ripple Strategies designs bespoke ERP systems, databases, and automations that run the operational side of a business — the infrastructure behind day-to-day growth rather than the customer-facing surface. These systems are custom-built around how a specific business already operates, not adapted from a generic off-the-shelf package.

No — Ripple Strategies can build a custom app, e-commerce platform, or internal tool from scratch, with or without an existing website. Many clients start with a Web Services build and add Software Development later, but the two aren't dependent on each other; Ripple Strategies scopes each engagement to what the business actually needs.

Ripple Strategies builds on a modern, computer-science-grounded stack rather than a single page-builder platform, choosing the right tools — custom code, databases, and integrations — for each CRM, ERP, or app project. The stack is selected per project to fit the client's existing systems and long-term maintenance needs.

Timelines depend on scope: a CRM integration or client portal typically moves faster than a full ERP build or multi-feature app. Ripple Strategies scopes each Software Development project individually during the initial consultation at ripplestrategies.ca/contact, so an accurate timeline is set before work begins rather than estimated generically.

Yes — integration is central to Ripple Strategies' Software Development approach. Whether a client already runs accounting software, a booking system, or another CRM, Ripple Strategies builds new CRMs, ERPs, and apps to connect with the existing stack, so data flows between systems instead of living in disconnected silos.

Yes. E-commerce platforms fall under Ripple Strategies' Software Development and Web Services lines together — the studio builds the storefront, checkout, and backend systems as one connected build. Fraser Valley Computers is a live example of a full storefront and repair-booking build Ripple Strategies delivered end to end.

Ripple Strategies' Web Services line covers four areas: Frontend Design, SEO, AI Optimization (AIO), and Generative Engine Optimization (GEO). Together they cover the frontend experience a customer sees and the technical and content work that gets a site found by Google, and increasingly, by AI assistants like ChatGPT and Perplexity.

Yes — SEO is one of Ripple Strategies' core Web Services, built for businesses in Abbotsford, Chilliwack, and across the Fraser Valley as well as clients Canada-wide. The team implements data-driven optimization, tracking, reporting, and conversion analytics that turn performance data into concrete opportunities for growth, not just ranking reports.

AIO (AI Optimization) is structuring a website and its content so AI assistants understand, trust, and recommend the business when someone asks for one — a growing share of how people find local services in 2026. Ripple Strategies builds AIO into every Web Services engagement so clients are positioned to be the answer, not just a result.

GEO (Generative Engine Optimization) earns a business citations and placement inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews, while SEO focuses on ranking in traditional search results pages. Ripple Strategies treats them as complementary — GEO extends the same entity, content, and structured-data work SEO already requires, aimed at a newer set of engines.

Yes — this is exactly what Ripple Strategies' GEO service is built for. The team structures site content, FAQ answers, and schema markup around clear, quotable, entity-consistent information so AI engines like ChatGPT, Perplexity, and Google AI Overviews can find, verify, and cite a business by name when someone asks for a recommendation.

Yes. Ripple Strategies' Frontend Design service includes premium, custom-built e-commerce experiences with a factory-quality finish — clear positioning, considered visual direction, and interfaces built to convert. Fraser Valley Computers is a live example of a full e-commerce and service-booking storefront Ripple Strategies designed and built.

Ripple Strategies tracks success through implemented tracking, reporting, and conversion analytics — visibility gains, traffic growth, and lead conversion, plus AI-citation checks for AIO and GEO work. Reporting turns that data into decisions rather than vanity metrics.

Either — Ripple Strategies can design a new frontend from scratch or apply SEO, AIO, and GEO optimization to an existing site. Many clients start with an optimization pass on their current site to fix visibility and AI-citation gaps, then move to a full redesign once the data shows where the bigger opportunity sits.

Ripple Strategies' Marketing service is paid acquisition: Google Ads management for a flat $999 a month, Meta (Facebook and Instagram) ads with no retainer where Ripple is paid 5% of closed sales, the landing pages those campaigns point to, and commercial video and drone production for the ads and website.

No. Ripple Strategies does not offer social media management or organic posting. The marketing work is paid campaigns on Google and Meta, landing pages and video, measured in leads and closed sales.

Google Ads management is a flat $999 a month. The ad budget itself is separate and paid to Google directly, so the fee does not rise as your spend grows.

Meta ads carry no monthly retainer. Ripple Strategies is paid 5% of the sales the campaigns close, tracked in the client's CRM, so the fee only exists when the ads produce customers.

Commercial video, brand films and aerial cinematography, shot and edited for ads, landing pages and websites. Vacterra is a live example of a product and marketing site built around cinematic video and motion work.

Every campaign starts with conversion tracking on calls, forms and bookings, and reporting is cost per lead and, where the CRM allows, closed sales. Impressions and clicks are not treated as results.

Ripple Strategies partners with Autamedia (autamedia.ca) for select photo and video production when a campaign needs premium cinematic assets, while Ripple Strategies leads the strategy and ad management around that content.