Ripple StrategiesRipple
Web Apps · Software in the Browser

Web App Development for Real Workflows

Dashboards, portals, booking systems and tools your team and customers log into.

A web app is software your users reach through a browser: client portals, booking systems, dashboards, internal tools. Ripple Strategies designs and builds them full-stack (interface, logic, database and integrations) around the way your business actually works, so you aren't bending your process to fit off-the-shelf software.

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What’s included

01

Full-Stack Build

Front end, back end, database and hosting as one system, designed and shipped by the same team with the interface quality of our web design work.

02

Workflow-First Design

We map how the work happens before writing code, so the app removes steps instead of adding them.

03

Integrations

Payments, calendars, accounting, email and CRMs connected, so your data stops living in separate places.

When a Web App Is the Right Call

The signal is usually a spreadsheet that became critical, a booking process held together by phone calls, or an off-the-shelf tool your team fights every day. If the workflow is specific to how your business wins work, generic software will always fit badly and the monthly licences never end. A custom web app fits the process, and you own it.

Running in the browser also means no installs, every device, and one codebase to maintain, which is why most business software now ships as a web app first.

Types of Web Apps We Build

Customer portals where clients check job status, approve quotes, pay invoices and download documents. Booking and scheduling systems that know your real availability, staff and service rules. Quote builders that turn a few answers into an accurate price. Operations dashboards that pull numbers from several systems into one screen. Internal tools for dispatch, inventory or approvals.

Many projects combine two or three of these. The Fraser Valley Computers build pairs a public storefront with repair booking and quote intake, and Surface Wizard's site includes an instant-quote flow.

Built by a Product Team

Writing code is the easier half. Deciding what's worth building is harder. Our process starts with the business problem and scopes the smallest version that delivers value, then grows it release by release based on real usage. That keeps the first build affordable and makes sure later features are ones people actually use.

Security, Access and Data Ownership

Web apps hold customer records, prices and operational data, so security is designed in from the first screen. Every user signs in with their own account, and roles decide what each person can see and change: a technician sees today's jobs, an office manager sees invoices, a customer sees only their own records. Sensitive actions are logged, data is encrypted in transit, and backups run automatically.

The data belongs to you. It lives in a standard database that can be exported at any time, and it isn't locked inside a vendor's platform. If you ever want to move hosting providers, change developers or connect a new reporting tool, nothing stands in the way.

How a Web App Project Runs

Discovery: we map users, roles, data and the steps each person takes today. Design: clickable screens for the main flows, reviewed with the people who'll use them. Build: short cycles with working software you can try every week or two. Launch: data migration, training and a watched first few weeks. Then iteration based on what the team asks for.

Our custom software builds typically take six to twelve weeks to the first release and land in the low five figures. You own the code, and there are no per-user fees.

Frequently asked questions

What's the difference between a website and a web app?

A website presents information; a web app lets people do things. Websites inform and convert visitors, while web apps run logged-in workflows such as bookings, dashboards, client portals and internal operations. Many of our builds are both.

How much does a web app cost to build?

Our custom software builds typically land in the low five figures, depending on the number of user roles, screens and integrations. We scope a fixed price for the smallest version that solves the problem, then plan later releases separately.

How long does web app development take?

The first release of a focused web app typically ships in six to twelve weeks. Larger platforms are delivered in stages after that, so your team is using the system while later features are built.

Should we buy off-the-shelf software or build custom?

Buy when your workflow is generic. Build when the workflow is part of how you win work. If you're bending a subscription tool to fit, paying per seat forever and still keeping spreadsheets alongside it, custom usually wins over a few years. Sometimes our honest answer is not to build.

Web or mobile app: which should we build first?

For most business workflows, web first. It runs on every device including phones, needs no app-store approval and updates instantly. Native mobile makes sense when you need offline use or deep device features. We'll map that to your case in discovery.

Who maintains the app after launch?

That's your choice. We offer ongoing maintenance and improvements, and the code is yours: documented, versioned and handed over, so any developer can work on it.

Are there per-user fees?

No. You own the software, so adding staff or customers doesn't add licence costs. Hosting costs scale with usage, and we estimate them during scoping.

Turn the workflow into the software.

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