While You Sleep
Organic product and category rankings: traffic you stop paying for per click.
Every online sale starts with a search, and most stores hand that moment to paid ads forever. Our ecommerce SEO builds the organic side: category pages that rank, product pages that convert, and the technical structure (filters, product schema, site speed) that ecommerce platforms routinely get wrong.
What’s included
Category & Product Pages
Keyword-mapped category structure and product content that ranks for what shoppers actually type. In ecommerce SEO, these are the pages that do the selling.
Ecommerce Tech Stack
Faceted navigation, pagination, duplicate variants, product schema and feed hygiene: the technical issues that waste crawl budget on thousands of near-identical URLs.
Revenue Tracking
Analytics tied to transactions, so you know which rankings produce revenue and where the next opportunity sits.
Why Ecommerce SEO Is Different
A store with 500 products can easily generate 50,000 crawlable URLs once filters, variants and pagination multiply, and Google will happily index the junk instead of your best pages. Ecommerce SEO is mostly an information-architecture problem: deciding what should rank, consolidating what shouldn't, and marking up products so they earn rich results with price and availability.
We build stores as well as optimize them, including the Fraser Valley Computers storefront with its repair booking and quote intake, so we can work on your store's code and platform directly, whether that's Shopify, WooCommerce or a custom build.
How We Run an Ecommerce SEO Project
We start with a crawl and a keyword map. The crawl shows how many URLs your store really produces and which ones Google is wasting time on. The keyword map matches search demand to the right page type: broad terms to categories, specific models to product pages, and research questions to buying guides.
Next come the structural fixes: canonical rules for variants, filter pages kept out of the index unless they match real searches, clean pagination and complete product schema. Then content: category descriptions that help shoppers choose, product copy that answers the questions buyers ask before they order, and internal links from guides into the categories that earn revenue. We report on organic revenue, the number your accountant cares about.
Shopify SEO, WooCommerce and Custom Stores
Each platform has its own habits. Shopify creates duplicate product URLs through collections and limits how much you can change the URL structure, so the work focuses on canonical handling, theme speed and collection content. WooCommerce inherits WordPress plugin bloat and needs careful speed work. Custom storefronts give full control, which means we can set up URLs, rendering and schema exactly the way search engines prefer.
Category Pages That Help Shoppers Choose
Most category pages are a grid of products with no text, or a paragraph of keywords pushed below the fold where nobody reads it. Neither helps. A category page that ranks and converts explains the differences between the options in the grid: which model suits which use, what the price differences buy, what to check before ordering.
That content gives Google something to rank beyond product titles, and it gives a shopper who lands from search a reason to stay and choose. We write it with your team's product knowledge, keep it short enough to scan, and place it where it helps the decision. Filters and sort options get the same scrutiny, because a shopper who can't narrow the grid quickly leaves.
AI Shopping Is Already Here
ChatGPT and Perplexity now recommend specific products and stores, and Google's AI Overviews summarize buying guides above the organic results. Product schema, complete product specs and consistent merchant data decide whether your store appears in those answers. We build that into every ecommerce engagement.
Frequently asked questions
How is ecommerce SEO different from regular SEO?
Scale and structure. Stores generate thousands of URLs from filters, variants and pagination, so ecommerce SEO is dominated by site architecture, crawl control and product schema. The pages that rank and convert are usually categories, which is where most of the revenue opportunity sits.
Do you work with Shopify stores?
Yes. Shopify SEO is a core part of our ecommerce work, from theme speed and structured data to collection architecture and duplicate-URL handling. We also work on WooCommerce and custom storefronts, so our advice is based on your store.
Should product pages or category pages be the SEO focus?
Usually categories. Shoppers search 'men's trail running shoes' far more often than exact product names, and category pages can rank for those broad terms while linking to products. Product pages matter for specific and branded searches and for rich results, so we map keywords to the right level.
Can SEO reduce my dependence on paid ads?
Over time, yes. A category page that reaches page one keeps producing traffic without a per-click cost, while ads stop the day the budget stops. Most stores run both, and shifting more revenue to organic is exactly what ecommerce SEO is for.
How do you handle out-of-stock and discontinued products?
With rules. Temporarily out-of-stock products keep their URLs live with availability schema updated. Discontinued products 301-redirect to the closest replacement or parent category. Getting this wrong leaks rankings steadily, so we check it in every audit.
How much does ecommerce SEO cost?
It depends on catalogue size, platform, competition and how much content needs writing. A 50-product store and a 5,000-product store are different projects. We quote after crawling the store and reviewing the competition.
How long before ecommerce SEO increases sales?
Technical fixes on a large store can show within weeks as Google stops wasting crawl time on junk URLs. New and improved category content usually needs three to six months to reach its ranking potential. We track organic revenue monthly so you can see the trend.