Compound
Rankings, traffic and leads that build on each other month over month.
SEO keeps paying after the work is done. A page that ranks this year is still bringing in customers next year while you build the next one. Ripple Strategies is a two-person studio in Chilliwack, BC, and we run SEO the way developers would: technical foundations, content and measurement handled as one system by the same people who build websites.
What’s included
Technical Foundation
Site architecture, speed, crawlability and structured data fixed first, so everything built on top actually gets indexed. Most stalled SEO campaigns trace back to a technical problem nobody audited.
Content That Ranks
Pages mapped to the queries your customers type and written to answer them better than whatever ranks today. Every page has a keyword, a reader and a next step.
Measurement
Search Console, analytics and conversion tracking wired in from the start, so you can see which calls, forms and sales came from search.
How Ripple Strategies Approaches SEO
We treat SEO as three connected layers. The technical layer asks whether search engines can crawl, render and understand the site. The content layer asks whether each page answers its query better than the competition. The authority layer asks whether other credible sites, directories and AI systems reference you. Campaigns stall when one layer gets all the attention and the other two are ignored.
Because we also build websites and software, technical fixes don't sit in a recommendations document waiting for a developer. The team that finds the problem ships the fix, usually in the same week.
What Our SEO Services Include, Month by Month
The first month is diagnosis and repair. We crawl the site, read Search Console, map every page to the query it should rank for, and fix the technical problems holding the whole site back: indexing errors, slow templates, missing structured data, broken redirects and duplicate pages.
From there the work shifts to growth. We write and improve pages in priority order, starting with the queries closest to revenue, strengthen internal linking so authority flows to the pages that sell, and build the citations and mentions that make a business look established to Google. Each month you get a short report on rankings, organic traffic and the leads search produced, plus what we're doing next and why.
What Affects the Cost of SEO
SEO pricing depends on four things: how competitive your searches are, how much technical debt the site carries, how many pages need to be written or rebuilt, and how quickly you want to move. A local trade in a mid-sized market needs a different amount of work than a store competing nationally.
We quote after the audit, once we've seen the site and the competition, so the number reflects real work rather than a package tier. If the audit shows the site needs a rebuild before SEO can pay off, we'll tell you that first.
SEO and AI Search Together
A growing share of discovery now happens inside ChatGPT, Perplexity and Google AI Overviews, and the businesses those systems cite get the click before a results page is ever seen. Every SEO engagement we run includes the structured data and consistent business information that AI optimization (AIO) and generative engine optimization (GEO) rely on. It's the same foundation serving two audiences.
Who Our SEO Services Suit
Business owners who want search to become a steady source of leads rather than a line item they rent forever. That includes service businesses competing on local searches, online stores that depend on product and category rankings, and companies whose site was redesigned and never recovered its traffic.
If your customers are mostly local, start with our local SEO work or our page on SEO services in Abbotsford and the Fraser Valley. If you sell online across Canada, ecommerce SEO is the closer fit.
Frequently asked questions
What do your SEO services include?
Every engagement covers three layers: technical SEO (architecture, speed, crawlability, structured data), content (pages mapped to real queries and written to outrank what ranks now), and measurement (Search Console, analytics and conversion tracking). AI-search readiness for ChatGPT, Perplexity and Google AI Overviews is built into the same work.
How long does SEO take to show results?
Technical fixes can move rankings within weeks. New content usually takes three to six months to reach its potential, depending on competition and how much authority your site already has. We set expectations from your actual starting point after the audit.
How much do SEO services cost?
It depends on competition, the state of the site and how much content needs to be written. We quote after an audit so the price matches the work your site actually needs, and we'll say so if a smaller project would get you most of the result.
Do you require a long-term SEO contract?
It isn't required, but we recommend a longer engagement. SEO compounds: the early months fix the foundation and build content, and rankings keep growing from there, so the results come from staying on it. You also own everything we build: content, tracking and technical improvements stay with your site if you ever leave.
Can you guarantee first-page rankings?
No, and nobody honestly can, because Google controls the results. What we can commit to is the work: a clear plan, fixes shipped on schedule, pages written to beat what currently ranks, and monthly reporting so you can judge progress yourself.
How is Ripple Strategies different from other SEO companies?
We're builders first. The same people who audit your site can rebuild templates, fix Core Web Vitals and ship structured data, so recommendations become deployed changes. Every campaign also covers AI search alongside classic Google rankings.
How do you measure SEO success?
By leads and sales from organic search. We set up conversion tracking at the start and report on calls, form submissions, bookings and orders that came from search, alongside rankings and traffic for context.
Do you do local SEO too?
Yes. Local SEO, including Google Business Profile optimization, is a core part of what we do for BC service businesses that depend on 'near me' searches. If your customers are local, the local layer is usually where we start.