Write Code
The layer of SEO most agencies can diagnose but can't fix.
Technical SEO is where campaigns quietly fail: crawl traps, render-blocking scripts, broken canonical tags, JavaScript content Google never sees. Ripple Strategies finds those problems and, because we're developers, fixes them in the code instead of sending your team a long audit to work through.
What’s included
Crawl & Index Control
Site architecture, internal linking, sitemaps, robots rules and canonical logic set up so Google spends its time on the pages that make you money.
Core Web Vitals
Performance work at the code level. We profile what's slow, fix it, and keep LCP, INP and CLS in the green as the site changes.
Structured Data
Schema markup for Organization, Service, FAQ, Breadcrumb, Product and LocalBusiness, implemented and validated for Google's rich results and AI answer engines.
Why Technical SEO Needs Developers
Most technical SEO stalls at the hand-off. An agency sends an audit, the client's developer disputes half of it and puts off the rest, and six months later nothing has changed. We close that loop. The people auditing your site build web applications for a living (this site is a hand-coded React build that prerenders every page for crawlers), so findings become deployed fixes.
That matters most for modern JavaScript sites. If your site is built on React, Vue or a page builder that renders in the browser, what Google and AI crawlers see can be very different from what visitors see. We diagnose and fix rendering and prerendering problems at the source.
What a Technical SEO Engagement Covers
A full crawl plus Search Console analysis of indexing, architecture, duplication, redirects, performance and structured data, prioritized by revenue impact rather than checklist order. Then implementation: we fix what we find, confirm it in Search Console, and leave monitoring in place so regressions get caught before rankings feel them.
The Technical Problems We Find Most Often
A few issues come up again and again. Pages blocked from indexing by a leftover setting from development. Several URLs showing the same content with no canonical tag, so Google splits the ranking signal. Redirect chains left behind by old migrations. Sitemaps listing pages that return errors. Mobile templates that shift around as they load. And JavaScript sites where the main content only appears after scripts run, which many crawlers never do.
None of these are exotic, and most are quick to fix once someone with access to the code looks at them. The cost is in leaving them in place for months.
How We Prioritize Technical Fixes
Not every technical issue deserves attention. A crawler tool will flag hundreds of warnings on almost any site, and most of them have no effect on rankings. We sort findings by two questions: how many pages that matter to revenue does this affect, and how much effort does the fix take?
Problems that stop important pages from being indexed or rendered come first, even if they're hard. Site-wide template fixes come next, because one change improves every page built on that template. Cosmetic warnings that only show up in audit tools go to the bottom of the list, or off it entirely. You see this ranking in the plan, with our reasoning, so you can decide what's worth paying for.
Technical SEO During a Migration or Redesign
The riskiest moment for any site's rankings is a platform change or redesign. URLs change, content moves, templates get heavier, and a site can lose traffic it spent years building. We map every existing URL before launch, set up 301 redirects, check the new templates for speed and crawlability, and watch Search Console daily after go-live so problems get fixed while they're still small.
Frequently asked questions
What is technical SEO?
Technical SEO covers everything that decides whether search engines can crawl, render, index and understand your site: architecture, speed, mobile rendering, canonical and redirect logic, structured data and JavaScript rendering. Content can't rank on a broken foundation, which is why we audit this layer first.
What are Core Web Vitals and do they matter?
Core Web Vitals are Google's page-experience metrics: LCP for loading, INP for responsiveness and CLS for visual stability. They're a confirmed ranking signal and they track closely with conversion rates. We fix them in the code: render-blocking scripts, oversized files and layout shifts.
Can you fix SEO issues on a React or JavaScript site?
Yes, that's a specialty. Sites that render in the browser often show crawlers a nearly empty page, and many AI crawlers like GPTBot don't run JavaScript at all. We add prerendering or server-side rendering so every crawler sees the full content. Our own React site works this way.
What's included in a technical SEO audit?
A full crawl plus Search Console analysis covering indexing, architecture, duplicate content, redirect chains, Core Web Vitals, mobile rendering, structured data and JavaScript rendering. Findings are prioritized by revenue impact, and we can implement the fixes ourselves.
Does structured data help rankings?
Schema markup doesn't directly lift rankings, but it earns rich results that improve click-through, and it helps ChatGPT, Perplexity and Google's AI systems identify your business, services and answers with confidence. We implement and validate it on every engagement.
How long does technical SEO work take?
An audit of a typical service-business site takes one to two weeks. Most fixes ship within the following few weeks, depending on the platform and how much we can change directly. Google then needs time to recrawl, so ranking changes usually show over the next several weeks.
Do you need access to our code or hosting?
For the fastest results, yes, or access to whoever manages them. If your site runs on a platform like Shopify or WordPress, we work within its admin and theme files. If another developer owns the code, we can write precise tickets for them and check the result.