for Canadian Businesses
Earn citations inside ChatGPT, Perplexity and Google AI Overviews.
Generative engine optimization (GEO) is how a business gets cited when an AI tool writes an answer. Ripple Strategies is a Canadian GEO agency based in BC. We structure your content, schema and business details so generative engines can find your pages, check your facts and name you as a source.
What’s included
Citation-Ready Content
Clear, quotable, fact-checked content structured the way generative engines extract and cite information, with the direct answer first and the supporting detail after.
Schema & Entity Trust
JSON-LD schema and consistent business details so AI engines can verify who you are, what you do and where you operate before citing you.
Cross-Platform Monitoring
Regular testing of how ChatGPT, Perplexity and Google AI Overviews reference your business, so we can see what's working and adjust before a competitor displaces you.
What Generative Engine Optimization Is
Generative engines like ChatGPT with search, Perplexity and Google AI Overviews answer a question by searching the web, reading a handful of pages and writing a summary with citations. GEO is the work of making your pages the ones they read and cite.
An AI answer may include several cited sources, a comparison or a recommendation. A mention and a citation are different outcomes, and both can change between searches. GEO shares the groundwork of classic SEO while adding explicit checks of those generated answers.
How Generative Engines Choose Their Sources
First, the engine has to be able to reach your page. That means crawlers aren't blocked, the content is in the HTML rather than loaded late by JavaScript, and the page is indexed by the search systems these tools lean on.
Second, the page has to answer the question well. Engines favour pages that state the answer plainly, include specific facts such as prices, locations, timelines and comparisons, and are organized so a single passage can be lifted and quoted.
Third, the facts have to agree with other sources. When your site, your Google Business Profile, directories and other sites all describe your business the same way, the engine can cite you with confidence. Conflicting details give it a reason to pick someone else.
What We Do in a GEO Engagement
We check what ChatGPT, Perplexity and Google AI Overviews currently say, or don't say, about your business and your competitors for the questions that matter. Then we fix access issues, add schema, rewrite and add pages so they answer those questions directly, and correct inconsistent business details across the web.
After that we re-run the same question set on a schedule and track which answers cite you, adjusting as the engines change how they select sources.
How We Measure GEO
We use a fixed set of customer questions and record the platform, date, wording, business mentions and source links for each sampled answer. We also watch identifiable AI referral traffic and qualified inquiries in analytics. These are separate measures: a mention is not a visit, and a visit is not a lead.
Who This Is For
This is for Canadian businesses, local or national, that want to show up when someone asks an AI assistant who the best option is. It suits service businesses, B2B firms and ecommerce brands whose buyers research before they call or check out.
Once your project is live, we stay on it. We track how it performs, adjust from real data, and tell you what's worth doing next when your business is ready for it.
What Google and AI search providers actually require
Google says its existing SEO practices apply to AI Overviews and AI Mode. There is no special AI schema, file or optimization required for those features. We work on indexable, useful pages, accurate business facts and structured data that matches what visitors can read.
Search access and model training are separate choices. OpenAI's OAI-SearchBot supports search discovery; GPTBot is a training crawler. Anthropic likewise separates Claude-SearchBot, Claude-User and ClaudeBot. We check the search crawlers and the content they receive, then measure sampled citations and referrals. No agency can guarantee that a provider will recommend a business.
Frequently asked questions
What is generative engine optimization (GEO)?
GEO is the practice of earning citations inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews, instead of only ranking in traditional search results. It focuses on how generative AI selects and presents its sources.
How is GEO different from SEO?
SEO optimizes for rankings and clicks. GEO optimizes for being the source an AI model chooses to cite when it writes an answer. There's often no click in a GEO win, only the mention, so the tactics and measurement differ.
Which AI platforms does GEO target?
We evaluate the platforms relevant to your buyers, including ChatGPT with search, Perplexity, Google AI Overviews, Claude, Gemini and Microsoft Copilot. Their source selection differs, so we record results separately.
How do you measure GEO success if there's no click-through?
We sample a fixed set of customer questions, recording the platform, date, exact question, business mentions and cited URLs. We report identifiable AI referrals and qualified leads separately. A mention or citation does not prove a traffic or sales increase.
Does my business need GEO if it's only local?
Yes. Local customers now ask AI assistants who the best option nearby is, the same way they used to type it into Google. Local businesses can be left out of those answers just as easily as national brands.
How long does GEO take?
There is no dependable deadline. Providers discover pages and choose sources on their own schedules, and different questions can produce different answers. We establish a baseline, implement the prioritized work and repeat the same checks to see what changed.
How much does a GEO agency cost in Canada?
We price GEO as part of our web and SEO engagements, scoped to your existing site, content and market, rather than as a separate enterprise retainer. Book a call and we'll scope it against where you stand today.
Can you show me what AI tools say about my business now?
Yes. That's the first step of every GEO engagement: we run the questions your customers ask through ChatGPT, Perplexity and Google AI Overviews and show you who gets cited, how you're described and where the gaps are.
Can you guarantee AI citations or first-place rankings?
No. We can improve crawlability, content, business information and measurement, but each search or AI provider chooses its own results. We report which questions were tested, on which platform and date, with the actual source links and referral data.