Get Recommended by ChatGPT
More buyers now ask an AI assistant before they search Google.
When someone asks ChatGPT, Perplexity or Google AI Overviews who to hire, does your business get named? Ripple Strategies is an AI optimization agency based in BC. We structure your content, schema and business details so AI assistants can understand your business, check it against other sources and recommend it.
What’s included
Structured Content
Clear, fact-dense pages and FAQ answers written the way AI assistants extract information: a direct answer first, then the detail. This is the material AI models quote when they build an answer.
Schema & Entity Signals
JSON-LD schema and consistent business details (name, services, service area, contact information) across your site and the wider web, so AI systems can confirm who you are.
Monitoring
Regular checks on whether and how AI assistants mention your business for the questions your customers ask, so we can adjust before a competitor takes the spot.
What AI Optimization Means
AI optimization (AIO) is the work of making your business easy for AI assistants to understand and verify. When someone researches a local service using an assistant with web search, accurate pages and consistent business information give it useful sources. Whether a business is mentioned still depends on the question, the provider and the sources it selects.
AIO sits under our AI SEO work alongside generative engine optimization (GEO) and answer engine optimization (AEO). AIO is the broad foundation: making the whole site and your business details legible to AI systems.
What AI Assistants Look For
Access comes first. AI crawlers need to reach and read your pages. Sites that rely on JavaScript to show their content, or that block AI crawlers in robots.txt, can be invisible to them. We check both, and our own builds are prerendered so every crawler gets the full page.
Then clarity and consistency. Assistants favour pages that say plainly what a business does, where it works and what it costs, and they cross-check that against directories, your Google Business Profile and other sites. If your details conflict across the web, the assistant has a reason to leave you out.
Finally, citable detail. Specific answers, real numbers you're willing to publish, and clear comparisons give an AI model something worth quoting. Vague marketing copy gives it nothing.
What an AIO Audit Checks
We start by asking the main AI assistants the questions your customers ask and recording who gets named, including whether you do. Then we check your site's crawlability for AI bots, your schema markup, how consistent your business details are across the web, and whether your key pages answer questions directly.
The result is a short, prioritized list: the technical fixes, the pages to rewrite or add, and the listings to correct. For most businesses the first round of fixes is small and specific.
Our Process
After the audit, we implement structured content, schema markup and consistent entity data across your site and key listings. Then we re-test the same questions on a regular schedule and adjust as AI models change how they pick sources.
Once your project is live, we stay on it. We track how it performs, adjust from real data, and tell you what's worth doing next when your business is ready for it.
Who This Is For
This is for BC and Canadian businesses that want to be the answer when someone asks an AI assistant for a recommendation. Local service businesses, B2B companies and ecommerce brands all benefit, since more buyers now start with an AI question and only search Google afterwards, if at all.
What Google and AI search providers actually require
Google says its existing SEO practices apply to AI Overviews and AI Mode. There is no special AI schema, file or optimization required for those features. We work on indexable, useful pages, accurate business facts and structured data that matches what visitors can read.
Search access and model training are separate choices. OpenAI's OAI-SearchBot supports search discovery; GPTBot is a training crawler. Anthropic likewise separates Claude-SearchBot, Claude-User and ClaudeBot. We check the search crawlers and the content they receive, then measure sampled citations and referrals. No agency can guarantee that a provider will recommend a business.
Frequently asked questions
What is AI optimization (AIO)?
AIO is the practice of structuring a website and its business information so AI assistants like ChatGPT, Claude and Gemini can understand, trust and recommend the business. It's the AI-era counterpart to SEO, aimed at generated answers instead of ranked links.
What does an AI optimization agency actually do?
We audit what AI assistants say about you, fix the technical issues that stop AI crawlers reading your site, add schema, rewrite key pages so they answer questions directly, and clean up inconsistent business details across the web. Then we keep testing and adjusting.
How do I get my business recommended by ChatGPT?
Publish clear, specific content about what you do, where you work and who you serve. Back it with schema markup, and keep your business details consistent across your site, Google Business Profile and directories. Clarity and consistency are what AI assistants rely on.
Is AI optimization different from SEO?
They're related. SEO targets Google's rankings and clicks, while AIO targets how AI models understand and cite your business inside an answer. Much of the work overlaps, so we do them together.
How long does it take to show up in AI answers?
There is no guaranteed timeline. Search discovery, indexing and source selection vary by provider and question. We repeat a documented question set after improvements rather than promising a citation by a fixed date.
Can a small business in BC afford AI optimization?
Yes. AIO is part of our web and SEO work, not a separate enterprise product, and we scope it to the size of your business and your market.
What's the difference between AIO and GEO?
AIO is the broad practice of making a site and business AI-legible. GEO, generative engine optimization, focuses specifically on earning citations inside generated answers from ChatGPT, Perplexity and Google AI Overviews. We treat GEO as the most measurable part of AIO.
Can AI crawlers read my website?
Not always. Many AI crawlers don't run JavaScript, so sites that load their content with scripts can look nearly empty to them, and some sites block AI crawlers in robots.txt without knowing it. An AIO audit checks both.
Can you guarantee AI citations or first-place rankings?
No. We can improve crawlability, content, business information and measurement, but each search or AI provider chooses its own results. We report which questions were tested, on which platform and date, with the actual source links and referral data.