Abbotsford
$999 a month, flat. Your ad budget goes straight to Google.
Ripple Strategies manages Google Ads for Abbotsford and Fraser Valley businesses for a flat $999 a month. Your ad budget is separate and paid to Google directly. We build campaigns around the searches that turn into calls and booked jobs, and we report on what the spend produced in leads, not impressions.
What’s included
Campaign Build
Keyword research, campaign structure, ad copy and location targeting built around the Abbotsford searches that lead to calls and bookings.
Conversion Tracking
Calls, form fills and bookings set up as conversions, so Google's bidding learns from real leads instead of clicks.
Ongoing Management
Search term reviews, negative keywords, ad testing and budget pacing, plus reporting that shows your cost per lead in plain numbers.
What $999 a Month Covers
The management fee covers the work of running your account: building or restructuring campaigns, keyword and match-type choices, location targeting, ad copy and testing, bid strategy and budget pacing, reviewing search terms and adding negative keywords, checking that conversion tracking is recording real leads, and a monthly report on spend, leads and cost per lead.
What it doesn't cover is the ad spend itself. That's paid to Google directly, so the fee and the budget never get blended into one number. If your campaigns need a new landing page, that's a web project we scope and quote on its own, and we'll tell you before any extra cost comes up.
Flat Fee Versus a Percentage of Ad Spend
Many agencies charge a percentage of what you spend, often 15 to 20 percent. At 15 percent, a $4,000 monthly budget costs $600 to manage and a $10,000 budget costs $1,500. Our fee is $999 at either level.
At small budgets a percentage fee can cost less, and we'll say so. The advantage of a flat fee is that we have no reason to push your budget up. When we recommend spending more, it's because the numbers support it.
Google Ads in Abbotsford: What's Different About This Market
Location targeting matters more than most accounts assume. Abbotsford searches spill over from Mission, Chilliwack, Langley and Aldergrove, and Google's default setting shows ads to people who are merely interested in an area as well as people in it. We set targeting to people actually in or regularly in your service area, and exclude Metro Vancouver if you only serve the Valley.
We build around the areas you really serve: Clearbrook, Mill Lake, Matsqui, Sumas Prairie, Mount Lehman and across the river in Mission. We also plan for seasonality. Heating and cooling calls jump in cold snaps and heat waves, landscaping and exterior work peaks in spring, and budgets should move with demand instead of sitting flat all year.
For some trades, Google's Local Services Ads (the Google Guaranteed listings) sit above regular search ads and charge per lead. They suit some businesses better than others, and we'll tell you whether they belong in your mix.
What We Check When We Audit an Existing Account
Most accounts we look at have the same handful of problems. Broad match keywords spending on searches that will never convert. Conversion tracking that's missing, counts page views as leads, or records the same lead twice. Ads sending every click to the homepage instead of a page built for that search. And automatically applied recommendations that quietly changed bidding or added keywords nobody approved.
An audit tells you which of those apply to your account and what fixing them is worth, before you commit to anything.
Our Process
1. Audit. We review your current account if you have one, your site and your competitors' ads. 2. Plan. You get a campaign plan and a budget recommendation based on what a customer is worth to you. 3. Build and tracking. We set up campaigns and verify conversion tracking before spend starts.
4. Launch and optimize. We watch search terms, pause waste and test new ads as data comes in. 5. Report. Each month you see spend, leads, cost per lead and what we're changing next.
Meta Ads: Paid When You Close Sales
This page is about Google Ads. We also run Facebook and Instagram ads on a different model: no retainer, and we're paid 5% of the sales those ads close, tracked in your CRM (GoHighLevel, for example). If Meta is the channel you're weighing up, our Meta ads management page explains how it works.
Who This Is For
This is for Abbotsford and Fraser Valley businesses that sell to people searching for a service right now: trades, home services, auto, clinics and professional services. It's especially useful if you've been running Google Ads yourself, or with an agency, and can't tell what the spend is producing.
Frequently asked questions
How much does Google Ads management cost in Abbotsford?
Our management fee is a flat $999 a month. Your ad budget is separate and paid to Google directly. The fee doesn't change when your budget does.
How much should an Abbotsford business spend on Google Ads?
For most local service businesses, a media budget of around $1,500 to $3,000 a month is enough to gather useful data, with competitive industries higher. We size the recommendation from what a customer is worth to you, and we'll say plainly if a budget is too small to learn from.
How long until Google Ads produce leads?
Calls can start in the first weeks. It usually takes one to three months of data before an account settles into a steady cost per lead, as we cut waste and bidding learns which clicks convert.
Can you take over and fix my existing Google Ads account?
Yes. We audit it first, keep what's working, and fix tracking, targeting and wasted spend before making bigger changes, so you don't lose the history the account has already built.
Do I own my Google Ads account and data?
Yes. The account is yours, your ad budget is billed by Google to you, and you can see everything in it at any time.
Do you manage Meta (Facebook and Instagram) ads too?
Yes, on a separate model: no retainer, and we're paid 5% of closed sales tracked in your CRM. See our Meta ads management page for details.
Should an Abbotsford business start with Google Ads or SEO?
Google Ads bring leads quickly and stop when the budget stops. SEO takes months but keeps working. Many businesses start with ads for immediate calls and build SEO alongside. Our SEO services page for Abbotsford covers that side.
Do you build the landing pages the ads point to?
Yes. Because we also design and build websites, we can create a page matched to each campaign instead of sending paid clicks to a homepage that wasn't built for them.