Convert Paid Traffic
Where your ad spend becomes leads or disappears, designed accordingly.
Every ad click lands somewhere, and that page decides your cost per lead. We design landing pages with a single job, converting this visitor from this campaign, using message match, proof, speed and a form that doesn't scare anyone off.
What’s included
Message-Matched Design
Headline, offer and visuals aligned with the exact ad and audience that sent the click, one of the biggest influences on conversion rate.
Conversion Structure
Proof, answers to common objections, and one clear call-to-action, built from what moves your buyers.
Speed & Tracking
Fast loads, because slow pages waste ad budget before anyone sees them, and conversion tracking wired to your ad platforms.
Why Sending Ads to Your Homepage Costs You
A homepage serves everyone, so it makes each visitor find their own way, and many won't. A dedicated landing page removes the navigation, repeats the ad's promise and puts the decision in front of the visitor straight away. The same ad budget usually goes further when the destination is built for the campaign.
Because we also manage Google and Meta ads, our landing pages are built with each platform's quality and tracking requirements in mind. Page experience affects ad costs, so the page and the campaign are planned together.
What Goes Into a High-Converting Landing Page
A headline that repeats the promise from the ad. A short explanation of what the visitor gets and what happens next. Proof they can check: photos of real work, recognizable project names, clear credentials. Answers to the two or three objections that stop people, usually price, timing and trust. A form that asks only for what you need to follow up, with a phone number for people who'd rather call.
Behind it: a page that loads quickly on a mid-range phone over mobile data, tracking that reports each lead to the ad platform, and thank-you pages that set expectations for the follow-up.
Landing Pages for Google Ads vs Meta Ads
Google Ads visitors searched for something specific, so the page should confirm quickly that you do exactly that, in their area, and make it easy to call or request a quote. Meta visitors were interrupted while scrolling, so the page needs to do more explaining and more convincing before asking for anything. We build different pages for each rather than sending both kinds of traffic to one.
Landing Page Mistakes That Waste Ad Budget
A headline that doesn't match the ad, so visitors wonder if they're in the right place. A form with eight fields when three would do. Full site navigation that invites people to wander off. Stock photos that make a local business look like every other one. A page that takes several seconds to load on mobile data, losing visitors before they see anything. No phone number for people who'd rather talk.
The quietest mistake is broken tracking. If the ad platform isn't told which clicks became leads, it can't find more people like them, and you can't tell which campaigns are working. We test tracking with real submissions before any page goes live.
Test, Learn, Improve
A landing page is a hypothesis. We track every page, watch where visitors hesitate and leave, and adjust headlines, proof and forms based on evidence. Each improvement makes every ad dollar that follows work harder.
Frequently asked questions
What makes a landing page different from a website page?
Focus. A landing page has one audience, one message and one call-to-action, usually with no navigation, because it exists to convert a specific campaign's traffic. Website pages serve many visitors and jobs at once.
How much can a landing page improve conversion rates?
It depends on the campaign and how poorly the current page matches the ad. Moving from a generic homepage to a focused, message-matched page is often the cheapest improvement available in a paid campaign. We measure cost per lead before and after so you can see the difference.
Do you write the landing page copy too?
Yes. Copy is what converts, so we don't design around placeholder text. Headlines, proof, objection handling and calls-to-action are written from your offer and your buyers' real concerns.
Can you build landing pages for our Google or Meta campaigns?
Yes. When we manage the campaigns too, message match, tracking and page experience are planned together. If another team runs your ads, we build pages to their campaign structure and send conversion data back to their platforms.
How fast can we launch a landing page?
A single campaign page typically ships in one to two weeks, including copy, design, build and tracking. Multiple versions for testing take a little longer.
How much does a landing page cost?
It depends on how many pages and versions you need, whether we're writing the copy, and whether custom features like a quote calculator are involved. We quote after a short call about the campaign.
Should a landing page include a phone number?
For most local service businesses, yes. Many people would rather call than fill out a form, especially on a phone. We track calls as conversions alongside forms so neither gets missed.
How many landing pages do we need?
Usually one per distinct offer or audience. A business running ads for three services in two towns may need three pages rather than six, with local details handled on each. We plan the page count from your campaign structure.