Losing Your Rankings
A better site that keeps the rankings, redirects and customers you've already earned.
Done carelessly, a website redesign can wipe out search traffic a business spent years building. We redesign sites the safe way: audit first, keep what ranks, fix what doesn't, and migrate with the redirect discipline that keeps Google's trust.
What’s included
Pre-Redesign Audit
What currently ranks, converts and earns links, mapped before anything changes, so the new site is built around what's already working.
Design & Rebuild
Our full web design process: custom design, hand-coded build, conversion structure and modern performance.
Safe Migration
Complete URL mapping, 301 redirects, content preservation and post-launch monitoring in Search Console.
Why Website Redesigns Go Wrong
Most redesign disasters share a cause: the new site was treated as a blank slate. URLs changed without redirects, ranking pages were deleted for being old, and content was rewritten away from the searches it ranked for. Traffic falls the week after launch, and recovery can take months.
We run redesigns as migrations first and makeovers second. Every URL is mapped, every ranking page is accounted for, and the launch is watched daily until Google has recrawled the new structure.
Our Website Redesign Process
Audit: we crawl the current site, pull every URL with traffic, rankings or links from Search Console and analytics, and note what converts. Plan: each page is marked keep, improve, merge or retire, and the new sitemap is drawn from that. Design and build: new templates and copy, with the pages that earn traffic kept at their URLs wherever possible.
Migration: a redirect for every URL that changes, tested before launch. Launch and monitoring: we submit the new sitemap, watch Search Console for errors and ranking changes, and fix problems in the first days while they're small.
Signs Your Website Needs a Redesign
The site is slow or awkward on phones. It looks older than your business really is. You're embarrassed to send prospects to it. It doesn't produce inquiries, or you can't tell whether it does. Your team can't update it without calling someone. Or the business has changed, with new services or new areas, and the site still describes the old one.
Any one of these is worth a look. Two or three together usually means the site is costing you customers.
What We Measure Before and After Launch
Before the redesign starts we record a baseline: organic traffic and top pages, rankings for your most important searches, conversion rate, the number of calls and forms each month, and Core Web Vitals. That baseline is what the new site is judged against, so success is measured rather than assumed.
After launch we compare weekly. Short dips in a few rankings are normal while Google recrawls. A sustained drop on a specific page usually points to a missed redirect or changed content, and we fix it straight away. Most of the value of a redesign shows up in conversion rate and inquiries, so we report those alongside traffic.
When to Redesign and When to Renovate
Not every underperforming site needs a rebuild. Sometimes targeted fixes to speed, messaging or structure deliver most of the gain for much less. The pre-redesign audit tells us which situation you're in, and we'll recommend the smaller project when that's the right call.
Frequently asked questions
Will a website redesign hurt my SEO?
Only if it's done carelessly: changed URLs without redirects, deleted content and slower templates are the usual causes. Run as a proper migration with full URL mapping, 301s and content preservation, rankings typically hold and often improve because the new site fixes the old one's technical problems.
How do I know if my website needs a redesign?
Common signs: it's slow or broken on mobile, it doesn't generate inquiries, it no longer matches your services, or it can't support what the business needs. We start with an audit that separates 'needs a rebuild' from 'needs three targeted fixes'.
Can you redesign a site but keep our current platform?
Often, yes, if the platform isn't the problem. When it is, such as a page builder at its limit or an install overloaded with plugins, we'll show you the evidence and a migration path.
How long does a website redesign take?
Typically six to ten weeks: audit and mapping, then design, build, migration and a monitored launch. Your old site keeps working until the moment the new one takes over.
What happens to our old content?
Everything that ranks or earns links is kept or improved, because deleting it is how redesigns lose traffic. Content that's genuinely dead weight gets merged or redirected into stronger pages. The audit produces a page-by-page plan before design starts.
How much does a website redesign cost?
It depends on the size of the site, how many new layouts are needed, how much content is rewritten, and how complex the migration is. We quote a fixed price after the audit.
Will my URLs change?
Only where there's a good reason, such as a clearer structure or merging duplicate pages. Pages with rankings or links keep their URLs whenever possible, and any URL that changes gets a permanent 301 redirect.
Can you redesign our website in stages?
Often, yes. Starting with the pages that bring in the most leads, such as the homepage and main service pages, gets results sooner and spreads the cost. We plan the stages so the old and new pages sit together sensibly in the meantime.